Arpan Dastidar

Hi, to introduce myself, I am Arpan Dastidar, working as a Marketing Manager in the FMCG vertical of Raymond Limited, based out of Mumbai, India.

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Arpan Dastidar has almost 6 years of experience in Brand Management in FMCG sector and have handled multiple brands worth INR 2-3 Billion at an All India level. Currently he looks after a personal care brand called Park Avenue (website: http:///www.parkavenuegrooming.com) which is one of the foremost men's grooming brand in India. Previously Arpan Dastidar, was associated with Emami Limited, with their flagship brand called Navratna Oil - the 3rd largest hair oil brand in India with a turnover of over 3.5 Billion INR. A dedicated marketing professional specializing in New Product Development, Strategic Management, Creative Visualization, P&L Management, Media Planning and Consumer Insights, Arpan Dastidar has a rich and varied experience in various areas of FMCG Brand Management in India.  

Assistant Brand Manager at Lotte India Corporation

May 2010 - January 2011

Senior Brand Executive at Emami Limited

June 2006 - May 2010

Handling a strategic variant of the company's flagship variant at a Pan-India level, and have spent considerable time and effort in planning the growth path for my brand, Innovation and Ideation in ATL, BTL activities and handling of agencies who execute them.

Marketing Manager at FMCG SBU of Raymond Limited - J.K. Helene Curtis Limited

January 2011

Responsible for managing the flagship brand of the company which includes a wide portfolio of male grooming products, with a size of INR 2 Billion. Most of the effort is directed towards shaping the brand under a single common umbrella, which is a big task, given that I look after multiple categories with multiple benefit positioning. Have managed to create a strong presence for the brand in certain categories like Deodorants, After Shave Lotions and Perfumes in the last 1 year, resulting in becoming the 2nd largest deodorant brand in less than a year. Voted as one of the Top 50 most trusted personal care brands in India Also responsible for budgeting, cost optimization and P&L management which is over and above the brand building and promotional activities.

IISWBM

2004 – 2006

Master of Business Administration

St. Xavier's College, University of Calcutta

2001 – 2004

B.Sc

Concentration: Statistics

The Future Foundation School

1993 – 2001

Marketing, Brand Management, Advertising, Media Planning, Consumer Insights, Reading, Social Media Networking